Matrix SoColor Permanent Hair Color is the No. 1 professional color brand in the United States and is used in thousands of salons nationwide.
With SoColor, there's no guesswork. Just exceptional color results. Advanced dyes deliver clarity and provide excellent gray coverage. The rich Alpha Honey Complex of conditioners adds silkiness and shine for results that are incredibly beautiful.
Radiant color. Rich shine. Consistently stunning results. Confidence comes naturally with SOCOLOR, America’s leading tube creme permanent hair color. With SOCOLOR, there’s no guessing; just exceptional color results. And with 90 shades plus 10 additives, you can create every color imaginable from natural to vibrant…from subtle highlights to dramatic effects.
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All prices are in USD.